We have had a slight rebrand!
Nothing major so you’ll still see the familiar website layout and, hopefully, recognisable voice in the writing. However our name has changed:
from ‘SARAH LANSLEY BRIDAL EVENTS’ to ‘THE WEDDING WORKSHOP COLLECTION’
Do you like it? I hope you agree that it’s a bit more self-explanatory in what we do.
With the first name I felt that ‘Events’ as a concept was too broad. Possible clients could be confused about whether we plan the actual weddings, engagement parties or hen parties. Yet also the term ‘Bridal’ was too narrow as in fact we organise workshops for brides, grooms, friends and relatives of the happy couple. There is no group of celebrating people who we will not organise a fantastic workshop for!
So came to coming up with the new name! I left the decision late, sort of hoping that a vision might come to me one day. Or that I may be inspired given all the connections and research I am making on a daily basis in the wedding industry. Alas, it did not, and so I brainstormed!
A good old fashioned mind map…
It had to include the word ‘wedding’ and it had have ‘workshops’ being that they are the crux of the business. As for describing our fantastic list of UK creatives as a ‘collection’; I think it’s perfect!
They are highly edited and vetted to ensure they are experts in their field. All are wonderful business people who organise fantastically exciting workshops, and we add in the additional perks from our source of talent and hotel offerings.
It’s a collection of all the wonderful activities and crafts that bride or grooms can enjoy in the running up to their wedding day. I just hope that you can now realise all of that just from our name!!